It was a long day today and I had to do a little bit of shopping to supplement dinner.
Here’s the problem: when you go shopping after everyone else does, towards the end of the day, the chances you’re going to have the full array of options are pretty slim.
Since this more of a thought-provoking kind of blog and not a shopping site, I’m clearly going to turn that little adventure into a metaphor.
The people who move fastest in a particular area are normally those who can claim the most ground.
The earliest websites got the best URLs. The earliest Facebook pages saw the greatest returns and built the biggest audiences. The people who capitalised on email marketing when open rates were 95% saw huge engagement well beyond what we see now.
Of course, the early movers also have the more significant risk. There are plenty of people who went “all in” on platforms that no longer exist. They took a risk, and it didn’t pan out.
So the question for you to think about is which type of person you’re going to be.
Will you leap into new things, see how much territory you can claim, and perhaps reap the significant rewards?
Or will you wait from the back of the line, seeing whether those ahead of you do well or poorly, and make a more considered judgment call based on the experience of others?
The first has the greater potential return. The second might leave you safer, but never seeing the greater outcomes.
Which will it be?